Role 06 · Business development, account, and revenue teams

Sales

More preparation and follow-through without automating trust.

Adapt this role
Two sales professionals prepare an account map and questions before a customer meeting.

The redesign premise

Use AI for account research, pattern finding, and routine follow-through. Keep discovery, negotiation, relationships, and commitments human-led.

Four tasks to examine first.

The lane is a starting recommendation. Consequence, evidence, reversibility, and local policy can change the right design.

01

AI-assisted

Prepare account research

Gather current, relevant signals and unresolved questions before a conversation.

Human owner
Account owner
Risk signal
medium
Safeguard
Verify current facts and distinguish evidence from inference.
02

Human-led

Lead discovery and negotiation

Understand stakes, build trust, and make consequential commitments.

Human owner
Account owner
Risk signal
high
Safeguard
Keep pricing, legal, and delivery authority explicit.
03

AI-assisted

Draft meeting follow-up

Summarize decisions, open questions, owners, and next steps.

Human owner
Meeting owner
Risk signal
medium
Safeguard
Review every commitment against the conversation.
04

Delegated + reviewed

Update routine CRM fields

Write approved facts and next actions into known records.

Human owner
Revenue operations
Risk signal
low
Safeguard
Do not fabricate missing fields or confidence.

Skills that become more valuable

Build judgment around the tool.

  1. 01Evidence verification
  2. 02Discovery
  3. 03Commitment control
  4. 04Relationship judgment
Explore the skills model

A responsible first pilot

Learn before you scale.

  1. 1Use AI for preparation and follow-up on one account segment.
  2. 2Keep customer-facing commitments human-approved.
  3. 3Compare preparation time and factual corrections.

Measure together

  • Preparation time
  • Follow-up accuracy
  • Commitment corrections
  • Progression

Ground the conversation.

Task and occupation descriptions draw on O*NET. Governance and skill guidance is informed by NIST and the U.S. Department of Labor.

O*NET Database

Occupation, task, skill, work-activity, and work-context foundations

Open source ↗
U.S. Department of Labor AI Literacy Framework

Foundational AI literacy content and delivery principles

Open source ↗
NIST AI Risk Management Framework

Governance, oversight, documentation, and review practices

Open source ↗